Dealer Bikes

British Customs x Analog Motorcycles

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It all comes down to the details. Whether you believe the devil lurks within them or not, its those small, minute executions of creativity that make or break a design. Tony Prust is obsessed with them. Take one look at any of his custom bike builds and you’ll see what we mean. His shop, Analog Motorcycles, has been seriously sweating the small things for riders seeking absolute cohesion in each and every one of the hand-built customs that bears the Analog name. When you find out that Tony used to be a finish-carpenter -- a field that rewards a keen eye as quickly as it plucks out a dull one -- it starts to make sense. When ...

Builder Profile: Johnny Scheff

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If you’re a sports fan, you’ve no doubt heard the phrase “it’s better to be lucky than good”. But what if you’re both? Five minutes into any conversation with Johnny Scheff, the man behind Motoworks Chicago -- your Iron Moto Challenge winner, Calle Maton -- and it becomes pretty clear: He’s damn good at what he does, but he’s convinced it has a lot to do with luck. “I’m the luckiest guy in the world. Seriously, I must have horseshoes up my ass!” Johnny’s shop -- don’t dare call it a dealership --, Motoworks Chicago, has just celebrated its first decade in business. What started out as an actual bike ...