_MG_5206 view more

The signs were posted in shop windows as far reaching as Vancouver, Canada -- Shop Closed for The 1 Moto Show. In just six years Thor and his crew from See See Motorcycles (along with an ever growing list of sponsors) have nurtured what started as a small celebration of the motorcycle into an embodiment of the very culture itself: riders like us, who see the motorcycle as so much more than simple transportation. Every February the show has grown in size. This year’s installment occupied over 20,000 sq/ft of PDX industrial space and showcased some of the most talented builders we’ve seen under one roof. Quite simply, The 1 Moto ...

British Customs x Analog Motorcycles

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It all comes down to the details. Whether you believe the devil lurks within them or not, its those small, minute executions of creativity that make or break a design. Tony Prust is obsessed with them. Take one look at any of his custom bike builds and you’ll see what we mean. His shop, Analog Motorcycles, has been seriously sweating the small things for riders seeking absolute cohesion in each and every one of the hand-built customs that bears the Analog name. When you find out that Tony used to be a finish-carpenter -- a field that rewards a keen eye as quickly as it plucks out a dull one -- it starts to make sense. When ...

Builder Profile: Johnny Scheff

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If you’re a sports fan, you’ve no doubt heard the phrase “it’s better to be lucky than good”. But what if you’re both? Five minutes into any conversation with Johnny Scheff, the man behind Motoworks Chicago -- your Iron Moto Challenge winner, Calle Maton -- and it becomes pretty clear: He’s damn good at what he does, but he’s convinced it has a lot to do with luck. “I’m the luckiest guy in the world. Seriously, I must have horseshoes up my ass!” Johnny’s shop -- don’t dare call it a dealership --, Motoworks Chicago, has just celebrated its first decade in business. What started out as an actual bike ...