Increase Rider Performance with Hybrid Gel Technology

BC_Seat_Product_Feature_Marquee view more

When the time comes to upgrade your seat, what’s the first question that comes to mind? For us, it’s the why. Why would I need to upgrade my seat? What’s the Most Important Feature of a Seat? Do you consider the style of the seat first? Are you more concerned with the comfort and how the seat will stand up on long rides? Maybe you simply want a seat that is built to last. As our team began the research and development phase for our latest line of seats, this line of questioning weighed heavily on the process. We kept coming back to one question: why can’t we have it all? We dug in and made it ...

The Open Road Prefers Characters

BC_Seat_Intro_673x360 view more

The open road is full of characters. That’s the draw, the desire, the addiction to the unknown we crave. The lack of boundary pulls the best from us, inspires the character inside to come out and play. No doubt you’ve met more than a few characters on the open road and still tell stories about them: the woman who shared her last cigarette with you at Pismo; the kid who saved your ass from a mid-desert flat; the guy you shared a lane with in complete darkness from Denver to Albuquerque before he disappeared south with a familiar smile. Ever wonder if you made an equal impression on them? If they still ...

The Open Road Speaks to Us and For Us

brookssterling_britishcustoms_x_raen_26 view more

The open road is not to be taken for granted. It’s seen many like you before and will see many like you in the years to come. Those who know the open road well, know it’s more than the road they frequented as a kid, kicking stones and chasing birds. The open road is more than the slab of asphalt they parked beside for their first kiss. And it’s still more than the means to escape the suffocating madness within cubicles, apartments and city limits. The open road is a way of life. We’ve been drawn to it because it is the lifeblood. It is not transportation, it is not infrastructure, it is not extinct. As ...